Selling Your Home

Rose Real Estate is here to help you market and sell your property to meet your needs.  We have been helping sellers in Austin and the Texas Hill Country for over thirty five years, and would love to win your business and help you efficiently and effectively sell your home. Please visit our Listing With Rose Real Estate page to understand more about our listing philosophy, or contact us today for a consultation. Here is a short list of our home selling process:


  1. Pricing & Preparing Your Property For Marketing

Rose Real Estate understands that it is crucial to price your property appropriately when it is placed on the market.  One way that your listing agent can assist you with pricing is to provide relevant data through a comparative market analysis (CMA).  A CMA is not an appraisal but provides data on active, pending and sold comparable properties in the area and will examine market inventory and overall demand.  This analysis will help determine the most probable sales price for your property.  Your listing agent will help you consider other questions that affect marketing:  Will you have a home inspection prior to placing your home on the market?  Should you get a survey?  Will you perform needed repairs now or factor those into the listing price?  How much negotiating room in the list price is appropriate for the current market?  Are there title issues that you need to resolve?

  1.  Home Preparation & Staging

In a recent poll of Realtors, 32% of buyer agents said staging a home can increase the amount buyers are willing to offer by 1% to 5%.  More than 15% said it could increase offer prices by 6% to 10%.  With the average cost to stage a home well less than $1,000, it may be a good strategy for you.  Regardless, you’ll want to have a candid discussion with your listing agent to understand your opportunities to increase the value of future offers.  Besides the aesthetics of how your home will show, your listing agent will discuss with you any repairs or improvements that might be advisable for you to make before placing your property on the market.  You and your agent should weigh all factors to determine the best chance for maximizing your return on investment. For an in-depth reading, check out’s report on home staging.

  1.  Listing & Marketing

Part of your initial consultation with Rose Real Estate will focus on your needs and requirements, and our ability to tailor our marketing to fit that profile.  Our agents are active members of at least one the multiple listing service. (MLS) – so listing your property will immediately reach the agents and brokers who can bring credible buyers to the table.  Through the multiple listing service those listings are syndicated across a variety of publicly available listing sites like Trulia and Zillow making sure that your property is marketed directly to consumers as well.  If you own a farm, ranch or land tract, we network extensively within organizations like the Texas Alliance of Land Brokers and the MLS which syndicate across a variety of publicly available listing sites.  More broadly speaking, Rose Real Estate leverages other modern marketing vehicles across the web (social platforms, email marketing, online ads) and traditional marketing offline (print and brochures) to ensure your property is seen by the right people, in the right place, at the right time. Work with us today to tailor a marketing plan that fits your goal!

  1.  How To Show Your Home

Once your property is on the market, there will be strangers walking through your home, looking inside closets and outbuildings and walking on your land.  Develop a plan with your listing agent to make sure you feel comfortable and secure with the way that your property will be shown.  Whether that means asking your listing agent to be present at all showings, using an MLS lockbox for use by other Texas Realtors, using a combo lockbox, or simply requesting that specific lights be left on – you need to feel comfortable and secure with your showing plan.

  1.  Negotiations & Contract Phase

There is a lot more to negotiating offers than the sales price.  Your listing agent will consult with you concerning the details of each offer received on your property.  There are matters such as: verifying the buyer’s financial ability to purchase, negotiating repairs requested by the buyer, negotiating who is to pay for a survey if needed, negotiating any requests by the buyer to pay some of buyer’s closing costs, making sure seller’s disclosures are delivered to the buyer and signed by all parties and delivering any required energy audits.  In addition, in the Central Texas real estate market, there can be multiple offers received on a property and if negotiated properly can be used to the seller’s advantage.  Your listing agent will be there to assist you in dealing appropriately with these aspects and requirements of selling and will help you leverage all the potential benefits.

  1.  Preparing For Closing

Work with your Realtor to understand what is required from you during the time after the contract is signed and before closing.  We have a checklist that walks you through some generic steps – however, each seller and contract is different and we will continue working with you on a regular basis through closing. Rose Real Estate uses only the highest ethical standards in selling your property.

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